In an environment where attracting and retaining top talent is essential, investing in employee well-being can significantly enhance productivity and commitment. When Connect Earth, an emerging leader in carbon emissions tracking, sought to upgrade their employee benefits to support their ambitious goals, they chose Juniper. Here's how prioritising employee health and wellness helped Connect Earth build a more engaged, productive, and satisfied team.

‍About Connect Earth

Connect Earth equips financial institutions with user-friendly tools to measure carbon emissions directly from everyday transactions, such as credit card purchases, ERP records, accounting platforms, or even simple CSV files. Using intuitive AI-driven technology, Connect Earth makes carbon tracking straightforward, accessible, and scalable.

By integrating Connect Earth’s technology, financial institutions enable their clients to easily understand and reduce their environmental impact, stay ahead of regulatory requirements, and identify new sustainable business opportunities. Simply put, Connect Earth turns complex emissions data into practical insights that help businesses make smarter, greener decisions.

The Challenge

At Connect Earth, the majority of the team - 80% - is in their late 20s and 30s, a stage of life where preventative health, routine check-ups, and mental well-being take center stage. It’s also a time when many begin exploring options for future family planning. However, like many startups, they faced a common challenge:

• Startups and scaleups don’t usually have a wide range of benefits at a reasonable price
• Talent attraction and retention is difficult when you compete with the large corporates’ benefits packages
• Their workforce is focused on preventative health and wellness rather than the usual core benefits

"We were investing everything into the business, but what about ourselves?" – Alexander Lempka, CEO, Connect Earth

Partnering With Juniper

To address these challenges, Connect Earth partnered with Juniper, integrating a reproductive health and well-being platform into their benefits offering. Through Juniper, employees gained:

✅ 24/7 access to reproductive health specialists for their employee base

✅ Personalised consultations for reproductive health, fertility, and family planning

✅ A vetted network of clinics across UK and EMEA

✅ At-home testing with expert consultations

✅ Educational resources on symptoms, treatments, and well-being

✅ Exclusive discounts on health products and services for both men and women

The Impact: A Healthier, Happier Team

"Knowing that we’re taking care of our team in a way that truly matters makes all the difference," says Alex. "It allows us to focus on what we do best; empowering financial institutions to fight climate change."

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Since partnering with Juniper, Connect Earth has seen clear signs that employees value and actively engage with health benefits tailored to their personal well-being. The early feedback and uptake highlight how investing in targeted, preventative support can positively influence team satisfaction and overall engagement:

📌 67% of users are men, showing demand for reproductive health benefits beyond women's health

📌 80% of Connect Earth have used Juniper Platform in the first 3 months

📌 100% attendance at the Juniper onboarding event, demonstrating high employee interest

So, why Juniper?

Juniper's employee benefits platform goes beyond traditional offerings by proactively addressing employee health and well-being across all genders and life stages. Our intuitive solution helps teams stay healthier, happier, and more productive - making it easier for organisations like Connect Earth to attract and retain top talent.

Ready to see how Juniper can benefit your team? Let's chat! ❤️

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